Crimson Brands
Crimson Brands, established in 2009 and based in Hong Kong, specializes in distributing premium sports and outdoor brands across Southeast Asia. With a strong portfolio including Vivobarefoot, NNormal, and Manduka, our key selling proposition revolves around our commitment to quality and sustainability, enhancing our regional presence through strategic brand partnerships.

The problems and issues prior to implementing Xero and Cin7
Prior to adopting Xero and Cin7, Crimson Brands grappled with the complexities of managing a diverse and geographically dispersed distribution network. Our legacy systems were cumbersome. From inventory management, timely customer payments and cashflow, we lacked real-time visibility. As our business continues to evolve and grow, our legacy systems simply cannot keep up with Crimson Brands.
The wish list and selection of software you considered and how important was the decision of opting a cloud-based solution
Our decision to move to a cloud-based system stemmed from a desire for better integration across various functions and real-time data accessibility. After evaluating several options and upon recommendation from Fresh Accounting, Xero and Cin7 Core stood out for their comprehensive features that cater specifically to the nuanced needs of distribution such as multi-currency transactions, inventory management, and seamless integration with other operational tools.
The solution and why Xero and Cin7 Core were selected
We chose Xero and Cin7 Core because they offered a blend of simplicity and power that our previous solutions lacked. Xero’s user-friendly interface and financial reporting capabilities, along with Cin7’s robust inventory and order management features, addressed all our core needs. Their cloud-based nature meant we could finally achieve real-time synchronization of data across all departments and locations, a critical factor for our business operating in multiple countries.
Highlights and accomplishments of working with Fresh Accounting and the results you have achieved using Xero
Working with Fresh Accounting, we have successfully streamlined our financial operations and inventory management. Fresh Accounting’s expertise in these systems allowed us to customize solutions to our specific needs, enhancing operational efficiency and decision-making. With Xero and Cin7, we’ve seen a significant reduction in manual errors, quicker response times to market demands, and improved financial reporting that supports strategic business planning.
Our collaboration with Fresh Accounting and the integration of Xero and Cin7 Core into our operations have been transformational. These tools have not only simplified our accounting and inventory processes but have also provided strategic insights that drive business growth. We are now more agile, data-driven, and well-equipped to maintain our leadership in distributing premium outdoor and sports brands in Asia.
Clement Dumont, Managing Partner